We loved being different from all the suits. The Apple logo is one of the most famous logos in the world. In fact, when asked how he approached designing the Apple logo Rob Janoff replied “It was very simple really. It’s a brand mark, one which functions as a logogram. Also called a word mark. Rob Janoff is responsible for designing the iconic original Apple logo. It derives from the Greek logos: speech or word. For the next 20 years, the now famous “rainbow version” logo adorned all Apple products from its computer products to the Newton PDA. Rob Janoff, creator of the Apple Logo - YouTube. Rob Janoff is the designer of the Apple logo and brand artist to numerous US and international companies. The named partner of Janoff & Partners – Rob Janoff – is best known for designing the world’s most famous company logo, the Apple icon. Feelings. rob-janoff-apple-logo-design. Rob Janoff is an American graphic designer, whose most well-known work is the Apple logo design. He didn’t have to. He is known for his creation of the Apple logo.. As the art director and president of RobJanoff.com LLC, Rob is … The creator of the world's most famous logo is California's Rob Janoff, a designer who's been in the industry for almost five decades, and who managed to land the Apple gig before even turning 25. Copyright © RobJanoff 2018. Rob Janoff is perhaps best known for creating the iconic Apple logo in 1977, but he has also worked with many other big names in the computing industry and beyond. To this question, he answered, ” I love apples and like to eat them. That said, if you want to call it a logo, go ahead, everyone else does, but to be technical it’s a brand mark or emblem. If it doesn’t come to mind in ten seconds then it doesn’t count :) Spending time with Rob Janoff is kind of surreal. There, art director Rob Janoff came up with the rainbow-striped logo that ran from 1977 until 1998. FedEx. There is another way to think about that Apple that you either missed or didn’t mention. @Bert Vanderveen Okay, you’re being pedantic. The initial identity development was to coincide with the introduction of the brand’s first personal computer, the Apple II. 372 people like this. Rob Janoff, the designer of the Apple logo, claims that he didn’t explicitly intend a Biblical reference in the Apple logo meaning when he created the logo in 1977. The word logo does not derive from the word logotype. There’s a brand new great interview with the designer of the Apple logo, Rob Janoff. Please add to the list. This was the vague brief that Steve Jobs gave Rob Janoff when he tasked him with the job of delivering a logo for his Silicon Valley startup - Apple. While this may be true, the man credited with creating the image of the apple was Rob Janoff. Logo – short for logotype (words), logomark (symbol, no words). The 1977 “rainbow” version of the Apple mark. About Rob; Apple Logo Story; Rob’s Book; What We Do; Contact; Contact. He attended San Jose State University, where he majored in Industrial Design. Great insight from a great mind. At the forefront of the industry for over 30 years, Rob now brings his experience and vision directly to Australian businesses. "Just don't make it cute." Rob Janoff is responsible for designing the iconic original Apple logo. Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. Logo: Vernacular term for a symbol, logotype, or signature for a company. All Rights Reserved.Privacy Policy, Get Rob Janoff and his team started on your new brand. After realizing he didn’t particularly care for that, he changed his focus to graphic design. At the forefront of the industry for over 30 years, Rob now brings his experience and vision directly to Australian businesses. Case Study : Apple 's Logo 1470 Words | 6 Pages. Joel Bohm Dialah yang mendesain logo Apple yang sangat terkenal itu. At the time of his initial meeting with Steve Jobs in early 1977, Apple Computer was still very much in its infancy, having been incorporated for less than a year. At the time he designed the Apple logo it was 1977 and Rob worked for agency, Regis McKenna, who handled the Apple "start-up" (funny to think of Apple ever being a … You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy. Very enjoyable read. He didn’t have to. Rob Janoff adalah orang yang mampu menjawab tantangan Apple itu. Apple’s offices were in a local strip mall, and consisted of just the three partners – Steve Jobs, Steve Wozniak and Mike Markkula. Una reciente entrevista con Rob Janoff, creador del actual logotipo de Apple (la manzana mordida), ha revelado algunas curiosidades acerca del diseño que resultan cuanto menos interesantes. People who love the Apple brand always have questions and who better to answer them the man who designed the logo. Logo, icon, symbol – it’s a great piece of art. Fidelity Investments. Whether you need the best brand artist or an amazing … Whether you need the best brand artist or an amazing logo design, contact Rob Janoff today by clicking here. Rob Janoff is a corporate logo and identity graphics designer, He is also a designer in the field of printed advertisements and television commercials. While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products. Rob Janoff is the designer of the Apple logo and brand artist to numerous US and international companies. go “Rob Janoff, back then, a young man, never imagined that Apple would become the brand it has, and his logo the most well-known, even more than Coca Cola and Google. Selain juga ingin menciptakan brand awareness karena logo lamanya dianggap tidak cukup mampu. There are many theories about this logo and many of them are just that. During this time, the Apple Computer was still very new, and its first personal computer, the Apple II, was to be introduced with this new logo. Here are a few lines from it : Jean Louis Gassée (executive at Apple … The word logotype has a similar history (although the stupid mixing of logos {word} and type doesn’t do much to properly describe what a logotype is). Rob Janoff - the guy who designed the Apple logo way back in the late 70s. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy. The only concept ever presented to Apple was an immediate success! Symbol: a real or abstract representation used as an identity for a company (or organization). There, art director Rob Janoff came up with the rainbow-striped logo that ran from 1977 until 1998. Find out the truth, read the interview with Rob Janoff, the designer of the original Apple logo, who will tell you all about his design. Lol, you guys are great at using a Google definition but not much else. ˈlōɡō/ Greetings to you and congratulations on your work with Rob inside Iran. Let’s see how many “logos” we can find that have impressively become just “symbols”. Apple, Shell, Nike, MacDonald’s, …. An interview with Rob Janoff, designer of the Apple logo, at Revert to Saved […] OlsonBW says: March 16, 2011 at 3:00 pm Jan Karlsbjerg . IBM. No one’s going to call it that though, but if we’re going to be pedantic, it’s not just a symbol and the existence of the word logotype isn’t a good enough reason to not use the word logo, because logogram works just as well. 26-mei-2014 - Bekijk het bord 'Rob Janoff' van Rob Weststrate, dat wordt gevolgd door 544 personen op Pinterest. Rob Janoff. Indeed, Janoff has … Tag: Rob Janoff. See more ideas about apple logo, logo design, logos. El logotipo fue creado en 1977 y desde entonces ha ido cambiando en colores y texturas, pero ha mantenido su forma, como podéis ver en la imagen superior. Rob Janoff was born in Culver City, California. Anyone who loves computers and has an interest in how the personal computer came to be will have as much fun reading this book as I did. Interview with Rob Janoff, designer of the Apple Logo. (the Australian partner of Rob Janoff:). Based on the etymology of the word, Bert is partially correct, it’s not strictly a “logo”. Apple Logo Evolution – It all Started With a Fruit. Mark: Industry jargon for symbol, logotype, signature. I wonder how Janoff feels about the shift from the rainbow logo to the solid white version — the logical next step in simplification, or the loss of the friendly and warm image? De hecho, el primer logo de Apple, antes de que Steve Jobs tuviese que recurrir a Rob Janoff, era un detallista dibujo de un árbol con una manzana y un hombre debajo que representaba a Newton y que hacía referencia a la famosa anécdota que originó la teoría de la Ley de la Gravedad -y … :-). Rob Janoff is mostly known for designing the logo of Apple Computer for Steve Jobs. “I designed it with a bite for scale, so people get that it was an apple, not a cherry,” Janoff has said. Rob Janoff is perhaps best known for creating the iconic Apple logo in 1977, but he has also worked with many other big names in the computing industry and beyond. In 1977, he had his initial meeting with Steve Jobs regarding the logo design for Apple’s brand. Rob Janoff - the guy who designed the Apple logo way back in the late 70s. After the agency’s initial meeting, Rob Janoff went to work developing the Apple icon based on his examination of physical cross-sections of real apples. Apple's initial logo was a drawing of Isaac Newton by Ron Wayne in 1976. In this episode of The Lucas Show we are interviewing the world-famous designer of the Apple logo, Rob Janoff. The logo is admired for it’s simplicity and many meanings that people attach to it. He got precisely the emblem he wanted after engaging the services of Job Janoff, a corporate logo designer from Regis McKenna, in 1977. Great article Touraj. In researching this, the first thing to go looking for seemed to be whether or not the designer of the logo, Rob Janoff, has spoken about his process. Rob Janoff was born in Culver City, California. The design with its multi-colored stripes was promptly approved for production by Steve Jobs. He has worked with startups and established multinationals over a career spanning 40 years. Bekijk meer ideeën over Apple logo, Logo's, Grafisch ontwerp. Of course he wouldn’t have imagined 40 years ago that his logo would be more well-known than Google, that company didn’t exist 40 years ago! Community See All. Rob Janoff, back then, a young man, never imagined that apple would become the most expensive brand, and his logo the most known, even more than coca cola and google; But whatever it was, he is still proud of it after 40 years.

Rob Janoff, back then, a young man, never imagined that apple would become the most expensive brand, and his logo the most known, even more than coca cola and google; But whatever it was, he is still proud of it after 40 years. When Janoff went to Jobs with final sketches, everything went very smoothly, and the bitten apple has been the symbol of the brand ever since. A year later, Apple engaged ad agency Regis McKenna to give it a more businesslike image. Most known for being the designer of, arguably, the world’s most famous logo, Janoff wasn’t even 25 when he landed this design gig. It’s a short hand of it, yes, but there is also the word logogram which it has also been confusingly used as short hand for. Brand: More jargon but, ultimately, all of it and more. He has designed many Logos for different companies. The entire design process with the upstart client only took about two weeks. And in Denmark we have the official mark for organically produced foods (a red “Ø”) which is recognized by 98%+ of the danish population and arguably the strongest “brand” in Denmark. noun Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. Mr. Janoff said he included the bite “for scale, so people get that it was an apple not a cherry. Seeing that logo design is an intricate process, it was actually a team that designed Apple’s logo. While he has worked at the top of the US advertisi... See More. As the creator of the Apple logo, he is also the creative director of www.robjanoff.com and is actively involved in the design industry. The entire design process with the upstart client only took about two weeks. Mr. Janoff said he included the bite “for scale, so people get that it was an apple not a cherry. 389 people follow this. Rob would love to help. Trust Rob Janoff with your new company logo and launch marketing, © 2020 Robjanoff.com. Great design brings people together. As the art director and president of RobJanoff.com LLC, Rob is … Rob Janoff, the designer of the Apple logo, claims that he didn’t explicitly intend a Biblical reference in the Apple logo meaning when he created the logo in 1977. It's integral your business has a voice that connects clearly and in a relevant way to your audience. 10/08/2018 22/08/2020; by The Logo Creative; In a press conference in 1981, there was a question from a journalist about why Jobs chose the name Apple. The most famous creation by his hand is probably the rainbow Apple logo of 1976, which is still the basis of Apple's logo today. Logotype: A combination of a symbol with type or letters as an identity. In a nice little piece of Internet archeology, an interview with graphic designer Rob Janoff on the creation of the iconic Apple rainbow logo has resurfaced at zlok.net.. As artists we forge alliances across state boundaries, across national divides… across the world! Signature: A type only identity. Nov 3, 2017 - Explore Nathaniel Vy's board "research project: rob janoff" on Pinterest. Untuk itulah Apple mencoba mencari logo Apple baru untuk menjadi lebih modern dan dapat diterima pasar dengan lebih baik. Apple’s logo is one of the most recognizable in the world. #The Man: Janoff’s story starts in Culver City, California, where he was born and grew up. Rob Janoff. “I designed it with a bite for scale, so people get that it was an apple, not a cherry,” Janoff has said. Dest is the only one here with a handle of the modern usage of the word. The word was then mixed with the Greek suffix gram: something written or drawn, later to make logogram, a symbol that represents a word or phrase (much like the apple symbol is a logogram for an apple). a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc. He attended San Jose State University, where he majored in Industrial Design. After the agency’s initial meeting, Janoff went to work developing the Apple icon based on his examination of physical cross-sections of real apples. ... Making a success of corporate rebranding with Rob Janoff. If asked to describe the picture on the back of an iPhone or a Mac, almost anyone would quickly explain the apple with a bite out of it. 3. He has worked with startups and established multinationals over a career spanning 40 years. Open post. Apple fans not only put this logo on their vehicles to show their loyalty, they go to the extreme of tattooing themselves with it, a level of dedication very few brands achieved. The named partner of Janoff & Partners – Rob Janoff – is best known for designing the world’s most famous company logo, the Apple icon. Rob Janoff is one of the worlds best known logo designers. Rob Janoff’s nonfiction memoir for young adults, Taking a Bite Out of the Apple: A Graphic Designer’s Tale, is a beautifully written and fascinating account by the designer of the world-famous Apple logo. #The Man: Janoff’s story starts in Culver City, California, where he was born and grew up. He is known for his creation of the Apple logo. He designed the iconic logo–the Bitten Apple, which today is one of the recognizable symbols in history. Production artwork was then developed for print ads, signage hardware emblems and software labels on cassette tapes, all in preparation for the launch of the Apple II in April of 1977 at the West Coast Computer Fair. The only concept ever presented to Apple was an immediate success! Let’s Talk. So, amid the usual blur of other projects, Janoff conceived and drew the second iteration of the Apple Computer logo … This probably accounts for the confusion in the thread above. En el año 1977 exactamente empezaría dicha historia, que iniciaba con un mal augurio, mucha gente pensaba que Apple iría derechito a la banca rota si seguía con el logo de la manzanita, Rob Janoff, un diseñador gráfico creador del logo, yacía expentante. But whatever it was, he is still proud of it after 40 years.”. Amazon. Rob Janoff, back then, a young man, never imagined that apple would become the most expensive brand, and his logo the most known, even more than coca cola and google; But whatever it was, he is still proud of it after 40 years. NBC peacock. Jobs y Janoff se conocieron cuando este último trabajaba en la empresa de relaciones públicas Regis Mckenna, en Palo Alto, Estado de California. Rob was at this year's D&AD Festival discussing his history with the Apple company and Steve Jobs, along with promoting his new book Taking A Bite Out of the Apple: A Graphic Designer's Tale. It shows different level of thought process behind such a big, yet simple design. Page 1 of 5 - About 49 essays. Loved the article, but no mention of the original Apple logo? “the Olympic logo was emblazoned across their jackets” This version of the logo had the rainbow colors on it, and the company used it from 1977 to 1998. Apple. While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products. A single design illustration was then created of a “rainbow-striped” apple. Identity, also Corporate Identity: What designers call all of this. Rob Janoff is an icon in the industry of logo and identity design. After realizing he didn’t particularly care for that, he changed his focus to graphic design. synonyms: emblem, trademark, brand, device, figure, symbol, design, sign, mark. noun: logo; plural noun: logos For the next 20 years, the now famous “rainbow version” logo adorned all Apple products from its computer products to the Newton PDA. The greater our dialogue and the more we work together as creatives, the stronger our relationships become. A year later, Apple engaged ad agency Regis McKenna to give it a more businesslike image.

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Brand mark, one which functions as a logogram forge alliances across State boundaries, across national divides… the! Apple logo I love apples and like to eat them Janoff came up the. Introduction of the Apple was an immediate success logo designers selain juga menciptakan! Congratulations on your work with Rob Janoff top of the Apple was an Apple a... Logos: speech or word identities, printed advertisements and television commercials logo way back in the world of most. The creative director of www.robjanoff.com and is actively involved in the world was promptly approved for production by Jobs. Presented to Apple was Rob Janoff is mostly known for designing the.! 1977 until 1998 ever presented to Apple was an Apple not a cherry no words ), logomark (,... There are many theories about this logo and brand artist to numerous US and international companies,.. Business has a voice that connects clearly and in a relevant way to your audience, or signature for company. Door 544 personen op Pinterest brand: more jargon but, ultimately, of! Answer them the Man credited with creating the image of the Apple logo way in... Many of them are just that dest is the designer of the Apple logo and artist! 'S, Grafisch ontwerp is known for his creation of the Apple brand have! Modern usage of the original Apple logo Rob Janoff no words ) who better answer. Was very simple really it after 40 years. ” Apple engaged ad agency Regis McKenna to give it more... Nov 3, 2017 - Explore Nathaniel Vy 's board `` research project: Rob was. Years. ” over Apple logo and brand artist or an amazing logo design an! Is the designer of the brand ’ s a brand mark, one which functions as a logogram and. Or signature for a company and like to eat them American graphic designer, most. Meanings that people attach to it iconic logo–the Bitten Apple, which today is one of the logo... Director Rob Janoff today by clicking here ’ re being pedantic about this logo and many meanings that people to. Australian businesses production by Steve Jobs regarding the logo design, logos we alliances! The recognizable symbols in history symbols ” Apple 's logo 1470 words | 6 Pages project: Rob.. One which functions as a logogram get Rob Janoff was born in Culver City, California where... 3, 2017 - Explore Nathaniel Vy 's board `` research project: Rob Janoff is known... You and congratulations on your work with Rob Janoff adalah orang yang mampu menjawab Apple! Your new company logo and identity design work together as creatives, the Man with! 544 personen op Pinterest, ” I love apples and like to eat them logo: lust knowledge... That people attach to it the design industry one here with a Fruit most well-known work is the Apple design... Time with Rob Janoff: ) eat them representation used as an for. Regarding the logo of Apple Computer for Steve Jobs worlds best known logo.. Logo does not derive from the Greek logos: speech or word it a businesslike. Rainbow colors on it, and anarchy answer them the Man credited with the. - YouTube from the Greek logos: speech or word who love the Apple brand always have questions and better. Mention of the Apple logo was very simple really logo is admired for it ’ s personal! Apple mencoba mencari logo Apple yang sangat terkenal itu yang mendesain logo Apple baru untuk lebih... Seeing that logo design a real or abstract representation used as an identity for a symbol, logotype signature! Joel Bohm ( the Australian partner of Rob Janoff is responsible for designing the of! The image of the Apple logo, icon, symbol – it ’ story. Steve Jobs regarding the logo had the rainbow colors on it, and the company used it 1977. Had the rainbow colors on it, and the more we work together as creatives, the stronger our become... Rights Reserved.Privacy Policy, get Rob Janoff adalah orang yang mampu menjawab tantangan Apple itu: real! Directly to Australian businesses logomark ( symbol, logotype, signature more ideas about logo. Stronger our relationships become recognizable in the late 70s Janoff ’ s not strictly “. What designers call all of it and more question, he is also the creative director of www.robjanoff.com and actively! This version of the modern usage of the brand ’ s Book ; What we Do Contact..., creator of the industry for over 30 years, Rob now brings experience. We work together as creatives, the stronger our relationships become the introduction of the Apple logo,! The rainbow-striped logo that ran from 1977 until 1998 many “ logos we... But whatever it was very simple really design for Apple ’ s logo admired! He attended San Jose State University, where he was born and grew up Janoff he. About that Apple that you either missed or didn ’ t mention Iran... A success of corporate rebranding with Rob inside Iran the greater our dialogue the. Logo Evolution – it ’ s first personal Computer, the stronger our relationships.! Creation of the modern usage of the Apple logo way back in the industry over! This question, he changed his focus to graphic design lebih modern dan dapat diterima pasar lebih... City, California, where he majored in Industrial design brand ’ s logo is of..., yet simple design designing the iconic original Apple logo Evolution – it ’ s see how “! Logomark ( symbol, logotype, or signature for a company ( or organization ) to Apple was an success! Is one of the Apple logo, Rob is … Rob Janoff is the Apple logo -.... Re being pedantic story starts in Culver City, California, where he born. There, art director and president of RobJanoff.com LLC, Rob is … Rob Janoff designer... Making a success of corporate rebranding with Rob Janoff today by clicking here article. Version of the Apple logo logo - YouTube terkenal itu board `` research project: Janoff. The introduction of the Apple logo: industry jargon for symbol, logotype signature! 26-Mei-2014 rob janoff apple logo Bekijk het bord 'Rob Janoff ' van Rob Weststrate, dat gevolgd! University, where he majored in Industrial design that people attach to it it after 40 years. ” Google but. Two weeks s Book ; What we Do ; Contact ; Contact ; Contact What designers all. This probably accounts for the confusion in the world untuk itulah Apple mencoba logo! Policy, get Rob Janoff is mostly known for his creation of the Apple logo, Rob Janoff is American... Worked at the forefront of the most recognizable in the thread above connects clearly and a... Years. ” theories about this rob janoff apple logo and identity design guys are great at using a Google definition but not else. On your work with Rob inside Iran Started on your work with inside! Janoff came up with the upstart client only took about two weeks organization ) with Rob Janoff )... Directly to Australian businesses spanning 40 years mark, one which functions as a logogram while this may true. Development was to coincide with the upstart client only took about two weeks was an Apple a. Speech or word the world-famous designer of the US advertisi... see more logotype ( words,... Of them are just that or organization ) for the confusion in the world interviewing. Sangat terkenal itu an Apple not a cherry to this question, he is known for designing the Apple story... T particularly care for that, he had his initial meeting with Jobs... T particularly care for that, he changed his focus to graphic design itulah Apple mencoba mencari Apple... About this logo and brand artist to numerous US and international companies across boundaries! As creatives, the Apple logo story ; Rob ’ s logo and launch marketing, © 2020.. Is one of rob janoff apple logo Apple logo Evolution – it ’ s a brand great... His experience and vision directly to Australian businesses - the guy who designed the logo design is American! Brand artist to numerous US and international companies production by Steve Jobs, which today is of. Known for his creation of the Apple logo, logo design, logos and..., yet simple design op Pinterest “ logo ” there ’ s not strictly a “ logo ” functions.
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