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Sydney Markets Limited

Our Brand

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Brand Guidelines

Using the Sydney Markets Brand

Sydney Markets is one of Australia's most recognised market and fresh food brands, with a history spanning more than 200 years. These guidelines provide an overview of how the Sydney Markets brand should be represented across all communications, marketing materials, events, digital platforms and partnership activities.

Contact the Marketing Team

Our Brand

The Sydney Markets brand reflects the vibrancy, diversity and authenticity of the people and products that define this marketplace.

Connecting Growers to Communities for More Than 200 Years

For more than two centuries, Sydney Markets has played an important role connecting growers, wholesalers, retailers, florists and communities through fresh produce and flowers. Today, Sydney Markets remains a vital part of the NSW food and flower supply chain, helping ensure fresh products reach homes, businesses and communities across the state.

Logo Suite

The Sydney Markets group includes a family of brands. Always use approved logo files supplied by the Marketing Team. Never recreate, modify or alter any logo.

Sydney Markets — Master Brand
Sydney Markets Colour Horizontal
Colour — Horizontal
Sydney Markets White
White — Horizontal
Sydney Markets Black
Black — Horizontal
Sydney Markets Mono
Mono — Horizontal
Sydney Markets Stacked
Colour — Stacked
Sydney Markets Stacked Reversed
Reversed — Stacked
Sydney Produce Market
Produce Colour Horizontal
Colour — Horizontal
Produce Reversed Horizontal
Reversed — Horizontal
Produce Colour Stacked
Colour — Stacked
Produce Reversed Stacked
Reversed — Stacked
Sydney Flower Market
Flower Colour Horizontal
Colour — Horizontal
Flower Reversed Horizontal
Reversed — Horizontal
Flower Mono Horizontal
Mono — Horizontal
Sydney Growers Market
Growers Colour Horizontal
Colour — Horizontal
Growers Reversed Horizontal
Reversed — Horizontal
Growers Colour Stacked
Colour — Stacked
Growers Reversed Stacked
Reversed — Stacked
Paddy's Markets
Paddys Teal
Primary — Teal
Paddys Cream
Off-White
Paddys Sage
Sage — On Teal
Night Markets
Night Food Markets
Mums at the Markets
Mums at the Markets
Fresh for Kids
Fresh for Kids Colour
Colour
Fresh for Kids White
White

✓ Do

  • Use only approved logo files from the Marketing Team
  • Maintain clear space equal to the logo height on all sides
  • Use the correct logo version for the background colour
  • Ensure sufficient contrast and readability at all times
  • Use reversed logos on dark or coloured backgrounds

✕ Don't

  • Stretch, squash or distort any logo
  • Change or alter logo colours
  • Rotate or reposition logo elements
  • Add drop shadows, outlines or special effects
  • Place logos on busy or low-contrast backgrounds

Colour Palettes

Each brand within the Sydney Markets family has its own colour palette. Use only approved colours for each brand and do not mix palettes across brands.

Sydney Markets — Core Palette
#020405
Primary black
#6BB42C
Green — primary accent
#F9B000
Amber — secondary
#E60F6E
Magenta — accent
#E73E10
Orange — accent
#30642D
Dark green — supporting
Sydney Produce Market
#E73E10
Produce orange — primary
#F9B000
Amber — secondary
#6BB42C
Green — accent
#E60F6E
Magenta — accent
#30642D
Dark green — supporting
Sydney Flower Market
#E60F6E
Flower magenta — primary
#6BB42C
Green — secondary
#F9B000
Amber — accent
#E73E10
Orange — accent
#30642D
Dark green — supporting
Sydney Growers Market
#6BB42C
Growers green — primary
#E60F6E
Magenta — secondary
#F9B000
Amber — accent
#E73E10
Orange — accent
#30642D
Dark green — supporting
Paddy's Markets
#20484E
Paddy's teal — primary
#F8F8E2
Cream — secondary
#78B3A1
Sage — accent
#364658
Night slate — Night Markets
#51BF9F
Mint — Night Markets
Fresh for Kids
#FABE12
Yellow — primary
#8BB761
Green — secondary
#F58666
Coral — accent

Typography

Montserrat is the Sydney Markets primary typeface across all digital and print communications. Use these weights consistently.

800 — ExtraBold
Headlines & hero text
Fresh. Connected.
700 — Bold
Sub-headings
NSW Produce & Flower Market
500 — Medium
Buttons, labels & nav
Contact the Marketing Team
400 — Regular
Body copy
For more than two centuries, Sydney Markets has connected growers, wholesalers, retailers and communities through fresh produce and flowers.

Photography Style

Sydney Markets imagery should communicate authenticity, freshness and real-world market energy.

Preferred Imagery

  • Fresh produce and seasonal fruit and vegetables
  • Fresh flowers and floral arrangements
  • Growers, traders and florists at work
  • Customers and community activity
  • Real market operations and trading floor
  • Aerial photography of Sydney Markets precinct
  • Seasonal and harvest imagery

Avoid

  • Generic stock photography
  • Artificial or staged corporate imagery
  • Overly posed business photography
  • Low-quality or heavily filtered images
  • Images unrelated to fresh produce, flowers or markets

Brand Messaging

All communications should reflect our core themes and tone consistently across every channel.

Key Themes

Fresh Produce
Fresh Flowers
Growers
Communities
Freshness
Heritage
Connection
Seasonality
Trust

Tone of Voice — Use

TrustedAuthentic PracticalPositive Community FocusedProfessional

Tone of Voice — Avoid

Overly CorporateBureaucratic AggressiveSales Focused Jargon

Brand Asset Requests

All official Sydney Markets brand assets are managed by the Marketing Team. Do not use logos sourced from unofficial locations.

Need Brand Assets?

  • Logo files (all formats)
  • Brand artwork and templates
  • Approved photography library
  • Presentation templates
  • Event branding assets
  • Marketing collateral

Contact the Sydney Markets Marketing Team for all official brand materials.

marketing@sydneymarkets.com.au

Brand Governance

Brand Approval and Compliance

The Sydney Markets Marketing Team is responsible for managing and approving use of the Sydney Markets brand across all channels and applications.

External use of logos, visual identity assets or branded materials may require approval prior to publication or distribution. This includes suppliers, event partners, media organisations, community groups and commercial partners.

If you are unsure whether approval is required, please contact the Marketing Team before proceeding.

marketing@sydneymarkets.com.au